Helpful Guide: How to generate monthly content ideas for your blog
Blogging is one of the most effective ways to connect with your audience. You can write about things that are important to you, or use the knowledge you have accumulated over the years.
Having a blog provides an opportunity for people to find out what you’re all about – your values, passions, and expertise. The monthly content ideas are the key to the success of your blog.
If you want to grow your audience, you need to always come up with new engaging content. Initiating the process is easy, but following through until the end can be very difficult.
When you’re starting to get down to the wire and you’re looking for some blog topics, it can be really tough.
You might start racking your brain, trying to think of anything that might be interesting or new. The good news is, though, there are plenty of places you can get inspiration for your content.
It’s much more than just typing up a few thoughts and publishing them. You need to think about what you’re going to post, how you’ll present it, and what the result will be.
This is all before even considering whether or not you want to promote it on social media, outside of your blog, or as an email campaign.
It’s not as easy as it sounds because there are so many factors to consider. The same types of content ideas come up again and again.
We all know that formula doesn’t work anymore. That is why this article was created, to help you generate brand new monthly content ideas for your blog.
Why Weekly Blogging is Important
Your blog audience will grow if your regular content is published with consistency. A good rule of thumb is to blog every week, but if you can’t commit to that, try daily blogging or at very least, three times per week.
Don’t forget the power of video blogging too! Weekly blogging is important because it creates consistency and professionalism across your blog.
It also allows you to get ahead of the curve by planning out your content so that your readers will know what to expect throughout the next week.
The best bloggers post on a weekly basis because it’s easier for search engines to find new content and provide their audience with fresh, relevant material.
Weekly blogging is also important because it helps readers find out about new content sooner.
When you post a blog every week, customers know they can come to your site and find something new to read.
This makes your blog a reliable resource for what’s going on in the industry. There is a lot of content out there and there are lots of different people that want to read your blog.
You need to come up with great posts every day, but I’ve found the best way to do this is by blogging weekly.
This not only gives you time to sit back and brainstorm content ideas for your posts, but it also allows you the opportunity to get out of a slump if you’re not feeling creative or inspired on any given day.
Weekly blogging is a great way to build a solid content foundation for your blog. It offers so many benefits to bloggers, from staying organized and motivated to having time to do other things in life.
Why Content Planning Matters
“Why does content planning matter? Let’s put it this way: if your company is constantly developing new product innovations, launching exciting campaigns, writing blog posts, and building a rich community of people that care about what you do, then the only thing standing in the way of constantly deepening relationships is a lack of content.”
Content planning is the best way to save your content team time and work, reduce your workload, and maintain quality standards. With content planning, you can create an editorial roadmap for your business to follow.
Content planners also serve as an authentic marketing platform for us to connect with our audience at key moments. Know what you want to talk about in advance and assign different topics numbers.
Then, come up with a few content ideas for each topic and write them down in a list under the right number.
Ultimately, your content plan is all about maximizing your efficiency and minimizing your workload.
Just as you might batch related emails together, planning your content in batches will make it easier to generate articles at a much higher rate.
The actual steps for drafting an idea-driven blog post: brainstorming, doing research, and outlining the article – can be better constructed when you know what your goal is and how it fits into your publishing schedule.
There are many reasons why content planning matters. The first one is that content goes stale very quickly and if you don’t post regularly, your traffic and the overall value of your blog go downwards.
Another reason to plan your content ahead in advance is that there’s a lot to it: research, writing, and generally incorporating the topics and keywords you want in your posts.
Tips for Planning Your Blog’s Content
First and foremost, and this is true for all blog content (article or list), don’t think about it as a chore.
Let your mind wander freely and spend three minutes brainstorming what could be content for your next blog post without any inhibitions.
Once you’ve come up with a few points, take five more minutes to review them and add any pertinent information (sub-subtopic). The following tips will help you better plan out your blog’s content.
Make sure you are committed to at least one monthly content goal or topic for support, like guest posting. It’s also important to stay up-to-date on trends in your industry and be aware of what others in your field are blogging about.
Additionally, find out how demographic information affects customer preferences and focus on that information in mind, when necessary.
Often you want to avoid repetitive topics with the same audience, so try not to repeat concepts in one month that you wrote about in an earlier post.
Use keywords in your blog to improve SEO. Update your post titles and summaries so they will stand out to readers with search queries or browsing on social media, in article lists, in RSS feeds, in aggregators.
Even when the title stays the same, converting it into an appealing phrase can work wonders.
What is a Content Calendar?
The content calendar gives you a systematic way to ensure that your posts are published in a timely and efficient manner and that every blog post has a whole month in which it will be relevant.
Your content calendar is where you plot the posts you will write for the entire year – this lets you take advantage of natural cycles in your content so that topics and themes can reinforce themselves and readers don’t get sick of reading the same thing over and over.
This is an absolutely necessary tool if you’re ever going to stop feeling lost. There’s nothing more disheartening than realizing that it’s the middle of February and we still haven’t thought of anything to write about for March!
A content calendar forces you to map out your upcoming blog posts months in advance, ensuring that you never feel like you’ve forgotten what to write about.
Why should you have one?
Firstly, to make sure half the work is done before you start writing, use a content calendar.
This enables you to have a list of posts to go through in order not to miss any deadlines.
Secondly, the key is to plan your posts at least one month in advance. Consider how often your niche interests change and what sort of topics are most popular with readers.
Thirdly, find out when content performs best for you during typical dayparts. This will produce better engagement with readers who are looking for relevant content they want at crunch time.
Fourthly, categorize your content so people can find your content easily.
Creating your own Content Calendar
First, set up a content calendar. This will help you to determine how much content you can produce on a weekly or monthly basis, as well as the topic for each piece of content.
Choose topics that are relevant to your blog posts and have something different about them so they can live on their own without being surrounded by too many other posts on the same topic.
With all of this information gathered, it’ll be easier to split your ideas with writers if necessary.
Content Calendar Template
When creating your blog post for the month, it’s best to start with a content calendar template.
This includes things like what format the blogs are scheduled for publishing in, their corresponding deadlines, themes, and particular topics.
Create a simple excel spreadsheet with columns for Day, Month, and date; Days that you already blogged for this month; Option to add notes; Chose start and end dates for your content calendar.
List 12 blog post ideas in the upcoming months (this should cover you for the entire month).
How to keep your blog fresh with new ideas
Trying to figure out what to write about every month can be challenging. I find it helpful to look at the trends in social media, news, and Google’s annual trend report for other ideas.
You can also start doing what others are doing because chances are you have something in common that sets you apart from others who are blogging on the same topic.
If all else fails, just come up with something different! Your blog content doesn’t have to be an essay whenever you do publish new posts – infographics, lists, videos, or even slideshows are great ways to get your idea across without overwhelming your audience.
If you’re feeling lazy and don’t feel like creating something new, you can always repost old content – just make sure it’s relevant to the latest topic of conversation.
And of course, never forget about visual content. Even the best of ideas can be ruined if it’s not visually appealing to the audience.
The question of how long a blog post should become up a lot. My answer is to create the underlying content by following my KISS principle: Keep It Short and Simple!
This way, readers can quickly digest your information at their own pace. Preliminary research on my blog suggests that the longer people read my blog posts, the more likely they are to become customers of mine!
My goal is to consistently produce good quality work that will attract customers, referral leads, and visitors to ultimately buy from me and tell their friends about it.
You can also look for inspiration for new articles and content by reading, listening to podcasts, and past articles on your blog.
To keep our own blog fresh we also poll followers and subscribers on social media and will ask them what they want to read more of.
We always keep an eye out for other bloggers’ blogs because we know that they’re always thinking about new content ideas too! Convincing like-minded influencers to make joint content could be a way to create monthly content.
Another idea is asking featured bloggers to guest post monthly on your blog for exposure. Either way, you’ll make it easier on yourself by not having to scramble for an idea every day.
Finally, you should also do an inventory of what topics need to be covered each month. You may have one or two posts that are completely due in a month and if so, you’ll want to make sure to start brainstorming topics in advance.
Otherwise, your content management system will make it easy for you to find inspiration in the future when it’s needed.
So now you have learned how to generate monthly blog topics by brainstorming, looking for trends on social media, checking your analytics, and more.
Hopefully, this post will give you new ideas to create amazing blog content that people will love!
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