Rewritten Content: 7 Ways to Transform Your Old Website Content in Style

When it comes to your business, you need all the content you can get. But writing consistent, high-quality content every day, week and year is difficult for many people. The best approach is to use old content as fuel for new posts; there are tons of ways to make old posts seem new and take advantage of what’s already been written.

Rewriting an old blog post might seem like a daunting task, but it’s one that you should complete sooner rather than later. After all, you want to make sure that your content is still up-to-date and relevant to the needs of today’s visitors. Read on for some helpful tips on how to rewrite your old posts in style!

When to rewrite your old website content

The general rule is to start rewriting your older content immediately. Small changes in a webpage will happen over time and so you don’t want to waste your time waiting too long or spending too much energy when it’s something that would be simple to do. Many people dislike when their content becomes outdated, not updated, and smaller things change from when they last updated it. However, if you’re going through a period where you can’t seem to add any new content, then the situation might need revisiting. Old content is full of great insights and knowledge the public is still thirsty for. But sometimes old content can be irrelevant or outdated. The best time to start rewriting your old content is when it no longer supports your company’s marketing message or current business goals.

This blog talks about rewriting old pieces of content and how it can really make your audience want more. Whether you’re thinking about using the same exact phrase, different wording, or adding on some surprising statistics without making it seem like you’ve taken any material for your piece, there are a few ways you can make the most out of your old content. The entire process can be summarised into the following two steps but we have further broken it down into 7 steps to make you understand it better.

Step 1: Research
Rather than writing a summary, summarize the article in a paragraph. Choose the three most important points from the article.
Step 2: Organize
Brainstorm superlatives for each point to present
Place your points in order by how they will be read, from left to right or from top to bottom.

Tips for transforming your old content

 Be honest when you’re looking at an old piece of content, was it ever the best example of your work? If you’re not happy with the quality. I can’t stand when clients come in expecting work that is “everybody else” style. Your specialty is what sets you apart. The first thing you need to do is figure out what sets you apart. This is a quick way to get your content published again. It’s also a great tactic for sharing older content that you might have missed or got buried underneath newer updates. 

This doesn’t mean copying and pasting your old posts with some different words, though it does sometimes require the use of templates. It’s about adding something new to them so they resonate perfectly with your audience. Here are some ideas to try out for this week:

  1. Use one particular keyword

It is not just about rewriting your content to create an entirely new unique work of art.  You can affect the appearance of your content in order to further drive traffic with social media.  Learn how to rephrase your old posts so it still reaches the intended audience without all the mistakes you made when you first wrote it. 

Simply put the keyword into your text, and it will highlight relevant parts of your content with that keyword. It is helpful for people who want to add more keywords to their article without unnecessarily over-tagging it. The goal is to find the keyword that best describes the content, and includes it in a few places. 

  1. Revamp subheadings

Write more detailed subheadings with strong subject verbs. These ensure that your content is more readable and easier to follow which will, of course, equate to higher rates of engagement. Bullet points can help break up long paragraphs without this issue arising. When it comes to old articles, creating new headlines is an effective way of creating relevance for your content. 

  1. Break up large blocks of text

One way for an article to look professional is if the intro paragraph, your content, and your conclusion are separate, but make sure that each paragraph opens with a new sentence like this. Another trick you can try is to write shorter sentences, around 5-6 words long. 

This is important to do because readers can’t take in large amounts of information all at once. Plus, they are likely to lose interest before finishing the page if there are so many words on the screen. Every blog post should have about 3-5 paragraphs if possible. One golden rule to keep in mind when you are looking at your old but good content is that there are quite a few ways you can get more mileage out of it. You can also do that by simply altering the layout or formatting slightly. 

  1. Add pictures, charts, and graphs

You can also add these things to your content. The best way to increase visibility and generate more traffic is by publishing qualitative photographs, charts, graphs, audio and video content for current and future prospects. -A picture can say more than a thousand words; instead of explaining the graph, you could show the graph.-An image also makes your content more memorable. Infographics and pictures break up the text so as not to be as taxing on the eye, and they also help engage the reader with any points you may want them to remember. 

  1. Delete unnecessary words

Deleting words from a sentence to shorten it is necessary when you encounter a word or phrase that interrupts the natural flow of your idea. You may not realize that you are using extra words when you write, but these unnecessary words can clutter up your text and distract the reader. These words will make your writing less concise; in turn, they make it more difficult to interpret what you are trying to convey. You may have noticed that the majority of bullet points in this blog post are said differently. When writing, it’s essential to simplify your writing as much as possible. One way you can do this is by deleting unnecessary words, phrases, and clauses from a sentence. Whenever you do this, the original meaning of the content will be the same. You might want to read it before you delete or rewrite any bits without knowing that it changes the meaning to be something different entirely.

  1. Describe the situation better

For bloggers who aren’t sure of where to start with reversing their current content, there are plenty of sites that offer guides on how they can do it themselves. With these guides being so straightforward, you can jump right into the basics of reverse engineering. If you are writing for this specific purpose, it is important that you rewrite your old content to reflect its new formatting. What this means is not just rewriting the words in a vastly different sentence structure, but instead starting from scratch by inserting similar keywords and phrases. Developing a unique voice in your content is the best way to differentiate yourself from your competition. To cultivate it, try to use different word choices, sentence structures, rhythms or registers – something that feels more like you. If you are stuck, look at what you are writing and try to figure out what this phrase would sound like if spoken aloud. Doing this will enable me to avoid getting bored with my content when I’m editing it in the future.

  1. Rewrite the old content into a new story

 One of the most common problems solved by re-blogging is that you will have some content that is already out there on the web somewhere. Just adding another story with a link to the old one won’t do it. If you want your content rewritten in style, give your post some love and offer a new perspective. Prematurely re-blogging simply won’t do it anymore. You can transform old articles into something new. This will turn them into curated content. Look at the way Instagram users do things. They take an old picture, overlay text on top of it, and upload the post onto the account. It looks like a nice edit photo that is still relevant to your brand or business.


Think about your old content in a new light. Is there one sentence that encapsulates the gist of this article that you can use to draw people in? Anything even vaguely close to saying “Understand the consequences of the decisions you’re making right now”. As you can see, there are many ways to transform your old content into style. You can start by tweaking the title and lead paragraph, or by targeting different keywords. You might have a conclusion that doesn’t really work as a conclusion, so don’t forget to incorporate those tips as well.

If you are looking to outsource your content rewriting, you can check out our content rewriting services. We have more helpful and related content on our blog

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